Imagination (pictures, emotions and sensory input that come together to form stories) is the language of the subconscious mind.

Will is a conscious process. And, since the subconscious mind is estimated to be several thousand times more powerful than the conscious mind, it is imagination that wins out over will power every time.

On the occasions that will power seems to win, it has “won” because conscious thoughts have sent the right images to the subconscious mind enough times that the subconscious mind buys the story.

For example, to lose weight and keep it off, will power alone will not do the trick. The reason people lose weight and then put it right back on is because they continue to hold an image of themselves as overweight, or the weight has some benefit to the subconscious mind.

In either case, there is a story running at the subconscious level that keeps the weight coming back.  An example of the subconscious seeing weight as a benefit is people who were picked on, bullied or in some way abused when they were small. In this case, the subconscious story is “Small equals defenseless. Large equals protected.” Weight equates to large so, as long as that program is running, the weight keeps coming back. The same hold true for anything we try to change without success. There is always an underlying benefit to keeping it.  

To create permanent change, the image or story must change, and the patterns that have been created by the repeated telling of the original story must be redirected. That's what the Rapidly Accelerated Mind Patterning (RAMP) method does so the change is fast, easy, effortless to sustain and lasting.